This project was about developing a personal visual identity. Important keywords for the design were: simplicity, contemporary and the interaction of digital and analogue. Using my name, I developed a word mark. The word mark forms a gap in the name, which is highlighted by an embossing in the printed version. This empty space forms the key visual of the concept. Gaps and empty spaces always leave room for creativity, imagination and design possibilities. With this in mind the empty space can be seen as a mission that can be fulfilled by the designer.